SETHER’S SUPERDATA IS YOUR SUPERPOWER

SETHER is the first intelligent social marketing platform based on blockchain technologies. It opens up the blockchain to marketers everywhere, using a previously unavailable tool - SMART CONTRACTS.

ROADMAP

DECENTRALIZATION IS HERE TO STAY

We have entered an era where the importance of decentralized solutions has become undeniable and their implementation, imperative.

Decentralization is the process of distributing and dispersing power away from a central authority. Most of the systems that are currently in existence, such as governmental, financial, are centralized, meaning there is a single authority who in control of managing them. A bank, a state, they make use of a centralized approach.

But what it is important to pinpoint here is the fact that a centralized approach has several crucial disadvantages attached to it. And they are all rooted in the fact there is only one central authority that also plays the role of a single point of failure within the whole system. This means that, if anything goes wrong, be it unintentional or deliberate, it will inevitably have a negative effect on the entire system.

And in instances like these, decentralization becomes the sought-after approach. A system is considered decentralized if its participants can connect either directly – peer-to-peer or through a network of nodes which are not centrally managed. Most blockchains are decentralized networks. And so, rather than following a set of instructions that stem from a central authority, decentralization reaches connection by means of using common rules, thus maintaining authority, privacy, and a secure network.

WHY DATA ORACLES?

A Data Oracle is an organized collection of structured information, or data, typically stored electronically in a computer system. The purpose of a data oracle is to store and retrieve related information, all in an organized and logical way. And making use of a Data Oracle has numerous advantages:

A Data Oracle can efficiently store very large amounts of data, taking up little space.

Sorting of the data is also very efficient, making it effortless to perform an exhaustive search.

Adding new data is very easy and so is the editing or deletion on old data.

Data integrity in a data oracle makes sure that the data is accurate and consistent in a database.

Accessing the data and protecting the data are better than with paper files.

Adding new data is very easy and so is the editing or deletion on old data.

Additional data can be imported from other apps.

BLOCKCHAIN, SMART CONTRACTS AND DATA ORACLES

Blockchain is a digital database containing information (such as records of financial transactions) that can be simultaneously used and shared within a large decentralized, publicly accessible network.

With blockchain, everything can be logged digitally. And this could allow for manufacturers, retailers, wholesalers, and perhaps even consumers (depending on the industry), to see where a product is in real time. It also allows businesses to spot inefficiencies much faster than with paper logs, which can lead to quick fixes, improvements, and opportunities.

A critical component of platforms or applications built using the blockchain technology is represented by “smart contracts”. A smart contract is a self-executing contract with the terms of the agreement between buyer and seller contained within lines of code. And the code and the agreements exist across a distributed, decentralized blockchain network. The code controls the execution, which means transactions are trackable and irreversible. Basically, the trusted transactions and agreements are to be carried out among disparate, anonymous parties without the need for a central authority or external enforcement mechanism.

Data oracles act as the binding agent between the “real” world and the crypto one. A data oracle is the perfect approach as it is the most flexible and cost-effective way to manage information and applications.

WHY A SOCIAL MEDIA MARKETING DATA ORACLE?

Nowadays, everybody can encode rules in smart contracts for offering transparency to their clients and partners. In many practical cases these rules need information from outside Blockchain.

This can only be achieved with Data Oracles that inject relevant data into smart contracts, without breaking the transparency paradigm.

Existing Data Oracles focus on offering users a generic data gateway with access to virtually all kinds of data sources. This adds a layer of complexity for those who need to develop marketing oriented distributed applications.

Moreover, the costs of a specialized API can be considerably lower by providing meaningful data with less API calls. Facebook, Google, Twitter, and LinkedIn offer their own APIs with various flows, costs, and development lifecycles.

A specialized Data Oracle hides this complexity and answers marketing questions in less payable requests.

Sether is the first intelligent social marketing platform based on blockchain technologies. It opens up the blockchain to marketers everywhere, using a previously unavailable tool - Smart Contracts.

Smart Contracts bring transparency and trustworthiness, but they are isolated from social networks. Sether steps in and brings social networks data, intelligently analyzed, into the smart contracts.

SETHER – IF YOU CAN THINK IT, WE CAN DO IT

Integrating smart contracts into your marketing strategy offers your business an amazingly efficient and transparent crowd-powered advertising engine, providing your clients with a new way to interact with your brand, while cutting supervising and monitoring costs at the same time.

The platform enables brands, agencies, and marketers around the globe the safe and transparent setup for marketing campaigns, where every part of the deal has a guarantee that will get what it requests if it delivers what needs to be delivered.

But Sether is not only about smart contracts and about creating intelligent marketing campaigns. Sether will enable brands to monitor their social presence, analyze their reach, competition, and audience. And provide you with custom services. If you can think it, we can do it.

At its heart, Sether has the marketing world. With Sether you can tend to multiple marketing needs. From influencer pursuit, audience profiling and segmentation, exhaustive social listening, acquisition behavior, campaigns monitoring, competitor analysis etc., it is all possible, all with one single platform.

Sether is the one digital marketing tool designed to help marketers in their endeavors. At Sether we believe that your digital efforts should help you get the best insights, help you foster meaningful relationships with your customers and enable you to achieve greatness at any given moment. And managing your marketing strategy has never been easier with the help of our tool. A single tool comprising everything you need because we truly want to simplify and bring the most important elements within your reach.